Vintage Vegas

About the Collection
Introduction by Nicholas A. Price

These images are a small collection from the Americana Portfolio, that capture the national motel, hotel and business signs of years' past. This particular collection focuses on Las Vegas, this became a photographic study spanning seven year's.
In those early days, intricate signage was one of the very few ways to market to the public the excitement, attraction and feel-good factor of your product, service or facilities.
If you look carefully at the detail on the older signs, one would take the view that more expense and thought went into the sign's design than it did into the design or the "luxurious amenities" afforded for the development.
There are one or two newer signs that provided an irresistible moment of photographic amusement but are also a serious example of how much has changed since then. Today's new technologies, media and creation of fiercer competition means catering to the more sophisticated consumer that demand more in the experience and value for money of the product or service than just the sign to be attractive.
Many of these signs have already disappeared or are about to as new projects and changes to our skyline take place with the influx of high-rise developments.
These photographs may well be one of the few images available that capture and preserve the origin and historical foundation of America's ingenious marketing ideas.
Vintage Vegas by Nicholas A. Price

- "Las Vegas Like You've Never Seen It."-
"Only Nicholas Price can capture the side of Las Vegas like no one else can.
Since 2000, he has been a regular presence with his film cameras on the Vegas streets and the City and all their folks are proud to consider Nicholas part of the Vegas landscape"

- Mr. G. Oldman (client and collector of American Photography)

(The Nicholas Price International Touring Exhibition Service)
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20/20: A Retrospective by Nicholas A. Price, 20 years photographing America
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